Core events
- page_view
- cta_click
- calculator_complete
- form_submit
Analytics operating system
Every conversion path gets measured.
The analytics, attribution, CRM, and conversion event model for measuring MOE page performance and lead quality.
Measurement
Events, attribution, and CRM handoff.
GA4, GTM, HubSpot, LinkedIn Insight, Meta Pixel, and Microsoft Clarity are represented as the approved analytics stack.
HubSpot contracts
- Lead creation
- Contact update
- Lifecycle sync
- Source attribution
Reporting
- Role interest
- Industry interest
- Country interest
- Qualified consultations